I’ve read several marketing articles lately complaining that analytics are too complex. Essentially these writers want to simplify everything down to one metric so marketing professionals can just look at the one metric, as one might look at a traffic signal, and wait for the light to turn green to proceed with their marketing efforts. […] →Read more
Writing and speaking (essays, non-fiction, copy writing, direct interactions, speeches) can be easily sorted into two groups: The expected The unexpected We don’t remember what most people say when they greet us (at a party, or even a funeral) because it’s banal. Most college essays, tweets and advertising copy fit right into this category. The […] →Read more
The only effective way that I’ve seen to keep customers engaged and coming back is stellar customer service. Giving your customers a great initial product or service is obviously key, but exemplary customer service is part of what you should be selling. Great customer service is what creates brand evangelists who will end up selling […] →Read more
Direct Mail works. It’s tried and true though new tweaks come along every few years which can boost it’s effectiveness. If you’re trying to figure out what your next direct marketing campaign should include, think direct mail. Here are some good reasons you should be sending direct mail: Pricing Advantages In May, 2015, the U.S. […] →Read more
I listened to a couple of folks talk about everything they learned at 2015’s SXSW Interactive conference (South by Southwest is an annual set of events held in Austin which includes marketing topics). They were talking about all of the cutting edge tech toys and ideas. They didn’t have any solutions or ideas for my […] →Read more
(via DM News) →Read more
In the past we’ve talked about how postcards are a great low-cost option if you’re thinking of doing direct mailing on a small budget. They’re guaranteed to get your message across as the recipient doesn’t even have to open it. They’re also perfect to stick on a refrigerator so that your message can have a […] →Read more
Raising money seems easy…and impossible. Below is a great video interview with Seth Godin regarding non-profit fundraising. (via TriPoint Fundraising) →Read more
When it’s time to make a big decision there’s a good chance you won’t get it exactly right. Rarely does anybody get it EXACTLY right. But when the time comes, a decision must be made and we all do the best we can with the information we have. Most folks don’t relish the opportunity to […] →Read more