I am loyal to brands that I like. I also like brands that reward me for being loyal. That is what you call a virtuous cycle. Below are some ideas for email marketing loyalty programs for your subscribers. Sweeten the Offer Even if you have a formal loyalty program, consider offering your most active subscribers […] →Read more
My favorite movie of all time, Star Wars, won an Oscar for ‘Film Editing’ back in the day. As a kid I thought that was the silliest award ever presented. It essentially felt like the Academy of Motion Pictures was saying ‘Good job. You did the best at cutting junk out of your movie’. My […] →Read more
Growing up I clearly remember spending hours looking at the Christmas catalog. Now I probably wasn’t the key demographic as I had exactly zero dollars to spend for most of my childhood but I was an influencer of decisions (to a degree). I know my kids today are the exact same as I was. What […] →Read more
One of the things I remember from my Computer Programming 101 class in college is the acronym GIGO which stands for Garbage In Garbage Out. The idea is a program can only be as good as the data it uses or the code that it is utilizing. This principle is by no means outdated and […] →Read more
Many times when we come to a new project we bring old ideas. While bringing your proven skills to the table is good bring outdated methods back in to the mix isn’t the goal. Lots of times, whether we want to admit it or not, our old ideas may not be good ideas. So it’s […] →Read more
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My kids are starting to think more about what they wear. Their goals seem to be, expressing their personality and being noticed. One of the things that I have to coach them on is not being noticed for looking like a cartoon character. It’s similar with our marketing pieces. We want our marketing pieces to […] →Read more
The USPS rate case is ongoing. We are still waiting for final rate charts to be published and will distribute them to you as soon as they are available. Note: There is some legal controversy over the 45-day advance notice requirement. The statute requires the 45-day notice, but it is not clear whether the 45 […] →Read more
Every committee or organization has at least one well-meaning person who is pushing to make things more average. “On behalf of the masses, the uncommitted, the ones who don’t care, we need to dumb this down, smooth out the edges and make it more average. We need to oversimplify it, make it a bit banal, […] →Read more
In my career I’ve witnessed the best customer service in the United States all the way down to some of the worst treatment I’ve ever seen a customer experience. You could easily see that the difference started with the leader of both companies but it didn’t stop there. The treatment that a customer receives depends […] →Read more