Sometimes, we’re so eager to have an opinion that we skip the step of working to understand. Why is it the way it is? Why do they believe what they believe? We skip reading the whole thing, because it’s easier to jump to what we assume the writer meant. We skip engaging with customers and […] →Read more
Every year the post office puts together a bunch of facts that helps you realize how big, interesting and human the post office is. This isn’t just a list of how many letters they deliver per year or boring statistics. 2014 USPS Postal Facts (via USPS) →Read more
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I won a headline writing contest in 11th grade. Believe it or not I’m not an expert at it though. Here are a few good tips to think through when you are writing your next headline for a letter, article or email. Headlines, subheads and bullets should: Be USEFUL to the reader, Provide […] →Read more
I like baseball caps. The first time that I noticed that I sure saw a lot of web ads for baseball caps I realized I was being tracked…in a good way! More and more marketers are using your data FOR you bringing you things that you want to see. If you collect customer data start […] →Read more
The weight of a television set has nothing at all to do with the clarity of its picture. Even if you measure to a tenth of a gram, this precise data is useless. Some people measure stereo equipment using fancy charts and graphs, even though the charts and graphs say little or nothing about how […] →Read more
My world was shattered the day my dad told me no one practiced more than Michael Jordan. I really wanted to be good at basketball just by wanting it. I didn’t want to have to work for it. Data is similar in that just having data and looking at it doesn’t create a successful direct […] →Read more
Here is some not so good news from Washington, DC. Senators Carper and Coburn have reached a compromise on the pricing section of their bill. It is a triple whammy for postal prices. The cap goes to CPI+1, the exigency increase becomes permanent and the USPS has the ability to eliminate the CAP in 2017 […] →Read more
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