A couple of weeks ago we had a blog post about a survey performed by Retention Science. This survey, about promotional emails, included findings that revealed that Free Shipping was a positive influence on their audience. Their research included some interesting statistics about the timing of promotional emails. There’s always debate about what’s the perfect […] →Read more
The USPS has released a helpful calendar to see where the promotions for 2014. These promotions give marketers mailing discounts for trying new and exciting ways to market your direct mail, such as Augmented Reality or QR Codes. There is also a summary below of all of the promotions to get a little more detail […] →Read more
I’ve often heard people say “the numbers don’t lie” and while that is true in context it doesn’t always give the whole picture. Just looking at raw data isn’t helpful to anyone, so while the numbers may not be lying it doesn’t mean I know what they’re saying. I’m glad there are folks who can […] →Read more
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When trying to convert a shopper to a buyer free shipping is twice as effective as percent-off offers. A study released by Retention Science shows that among online promotional offers free shipping is more alluring. Retention Science’s research included 100 million online transactions, 20 million user profiles and 100 email campaigns. This study identifies the […] →Read more
Seth Godin with a reminder to not take things too personal when you don’t get an answer you don’t like: What “no” means I’m too busy I don’t trust you This isn’t on my list My boss won’t let me I’m afraid of moving this forward I’m not the […] →Read more
A coworker was recently ranting at a teammate of mine and said “It’s very clear that I’m being misunderstood” as though all of the fault was on my teammate. Part of your job as a communicator is to make your message understandable. If your messages are often misunderstood then you’re probably the problem, not your […] →Read more
In a world that is becoming more and more digital, the question for many marketers is, ‘Why direct mail?’. A typical response would include the stable statistics and ROI that direct mail provides as well as cost. Rather than give those answers though here are a few ways to use direct marketing that are simple […] →Read more
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