Here are some words from our CEO Tim Johnson about the passing of our friend and co-worker John Steiner: John was a great employee and a good friend. This morning, perceptively noticing that my thoughts were elsewhere, my wife asked: “What will you miss most about John?” My mind immediately went two directions. One, I’ll […] →Read more
(via Stamps.com) →Read more
The results of a new survey by Epsilon Targeted are in and the big winner is direct marketing. Customers were asked about several popular channels including social media but the clearly preferred method for receiving marketing was direct mail. The U.S. respondents answered these two questions favorably for direct mail: I enjoy checking the mailbox […] →Read more
Email Marketing is a great way to engage your customer. Email marketing is also a great way to ruin a relationship with your customer. Jeff Nicholson, SVP at Pitney Bowes Software, says these five things are key to keeping your customers engaged with your email messages and your company. 1. Frequency. The greatest factor in […] →Read more
Have you ever wondered how they make digital copies of books? Me neither but here’s a really cool video of a new method being developed in Tokyo. (via Mashable) →Read more
Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…) What is the story he told himself (about the world, about his situation, about his perceptions) before he met you? How do you encounter him in a way that he trusts the story you […] →Read more
Unless you don’t watch TV you’ve probably noticed that the political ads have been traded in for the Christmas ads. Most marketers already have a marketing plan but here are a few things to think through before January. 1. Say Merry Christmas It’s fine to be politically correct in your personal life, but when it […] →Read more
Here’s an article from the USPS Inspector General blog where they pitch the idea of the USPS selling advertising space. It’s not a new idea by any means but it would take some getting used to. Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called […] →Read more
(via Mashable) →Read more
You can’t argue with success… Of course you can. What else are you going to argue with? Failure can’t argue with you, because it knows that it didn’t work. The art of staying successful is in being open to having the argument. Great organizations fail precisely because they refuse to do this. (via Seth’s Blog) →Read more